TEN is referring to the number 10, it embraces the moment that we consider something whole, complete and perfected.
By using the word TEN instead of the number 10 we subtly state that our products are not just a technical execution. they are the result of personal experiences, deepest wishes and full dedication to kiteboarding in all aspects.
The head of the crown is built around the classic shape of a kite, the one that got a lot of us infected at a young age. The 3 elements combined create 10 corners, 10 edges.
The logo is designed around the idea of a stamp, the one that approves excellent work, proud, ready and eager to finally meet the world.